welcome to que bella

Premium skincare on a budget! Our mission is to deliver high quality, trend-led and authentic skincare products that are fun to use, without breaking the bank.

Affordable never looked so good

que bella represents, honest, premium & affordable skincare

affordable

High quality, premium and trusted skincare that doesn’t break the bank.

feel-good

Dedicated to bringing you scent-driven, trend-led, and innovative skincare that’s fun to use.

inclusive & honest

Suitable for all skin types, dermatologically approved, confident in our claims and developed with naturally derived ingredients.

confident community

Building a gang of self-care and skincare obsessed individuals.

Our Story

At Que Bella Beauty, we believe skincare should make you feel good—simple as that. From day one, our mission has been to create high-quality, trend-led products that help support all skin types and all kinds of routines, without ever compromising on value. Whether you’re masking, cleansing, or building a self-care ritual that’s entirely your own, we’re here to help you glow in a way that feels effortless, effective, and totally you.

We’re proud to be part of your skincare shelf (and your Sunday night ritual), offering products that are vegan-friendly, dermatologically approved, and packed with ingredients that actually do what they say. Because at Que Bella, affordable never looked so good—and neither have you.

The name Que Bella comes from the Italian phrase meaning “What a beauty”—and that’s exactly the energy we want you to carry into every moment of self-care. We’re here to make great skincare feel accessible, joyful, and inclusive—because beauty belongs to everyone, and so does glowing skin.

2014 – The beginning

We officially launched exclusively at Target in the U.S., bringing single-use face masks to the masses. From the very first sachet, we set out to make skincare approachable, fun, and genuinely effective—and our community grew from there.

2015 – A Growing Glow

We expanded our offering with new mask formats, textures, and trending ingredients. Our community was growing, and so was our mission: to make feel-good skincare that didn’t just look good, but helped your skin feel good too.

2018 – Masking Made Easy

This year saw the launch of our multi-use treatments and gift sets—because self-care should be simple, flexible, and easy to share. Our range grew to include targeted formulas and gifting options that helped more people bring joy to their routine.

2020 – A Moment to reflect

In a time when self-care became more important than ever, we doubled down on making our products as nourishing, inclusive, and skin-kind as possible. New formats, fresh claims, and trusted ingredients helped us meet our community where they were—with products they could count on.

2021- A New Look

We refreshed our packaging and sharpened our focus on inclusivity. With bolder colors and clearer messaging, we also upgraded our formulations to be dermatologically approved and suitable for all skin types—including sensitive.

2023 – Milestone Moments

An incredible 40 Que Bella masks were sold every minute in Target stores across the U.S. We continued expanding our gifting range to meet every skincare mood, moment, and celebration—cementing our spot on bathroom shelves nationwide.

2025 – Hello Canada

This year marked a major milestone as Que Bella launched in Loblaws, Canada. With 10 fan-favourite SKUs, we’re bringing our affordable skincare solutions to a brand-new audience—and we’re just getting started.

Today

Que Bella stands proud as a playful, purposeful brand with skincare solutions for every skin type, every routine, and every budget. We’re proud to be part of your journey—whether you’re masking up for the first time or building a full routine that supports your glow, your way.

And we’re not stopping there. In 2026, we’re expanding our offering with a brand-new skincare range—designed to help you care for your skin from the first cleanse to the final spritz. Same values, same joy, more ways to glow.

Sustainability

We’re committed to doing better for your skin and the planet. All of our single-use sachets are fully recyclable—with clear disposal info on every pack. Our gift sets use only FSC-certified board, and we’re working closely with suppliers to explore even more sustainable formats.

Our goal? 100% recyclable packaging across all products. Because skincare should feel good from start to finish—without costing the Earth.

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