We represent honest, premium & affordable skincare.
Our promise
Premium skincare on a budget! Our mission is to deliver high quality, trend-led and authentic skincare products that are fun to use, without breaking the bank.
We create products that are:
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affordable
high quality, premium and trusted skincare that doesn’t break the bank.
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feel-good
Dedicated to bringing you scent-driven, trend-led, and innovative skincare that’s fun to use.
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inclusive & honest
Suitable for all skin types, dermatologically approved, confident in our claims and developed with naturally derived ingredients.
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confident community
Building a gang of self-care and skincare obsessed individuals.
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Our Story
Que Bella derives from the Italian phrase, ‘what a beauty’.
We believe that everyone should feel their best self, so we’re building a confident community of self-care and skincare obsessed individuals, providing skincare solutions that are inclusive and accessible to everyone.
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Que Bella was born and launched in 750 Target stores, with only 10 SKU’s. We quickly became Target’s best-selling facemask brand. Go us!
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We expanded our product offering introducing our most-loved hand, foot and eye masks. Our eye mask continues to be our number 1 best-seller!
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Years of research, development and innovation saw our brand evolve and expand into 1,800 Target stores.
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Despite the challenges of the global pandemic, que bella continued to deliver fun-to-use, self-care experiences at home, supporting little moments of joy and exceeding brand performance and record sales.
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It was time for a refresh. As the world evolved so did our brand and product offering. Our new look was cleaner but brighter and bolder than ever. We changed our approach to inclusivity and upgraded claims to include dermatologically approved and suitable for all skin types including sensitive skin.
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An astonishing 40 masks per minute are sold in Target stores. Continuing to achieve new heights of growth and success, our holiday gifting programme was amplified catering to our customers every need.
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Que Bella premium was born – a range combining science-backed claims & trusted active ingredients with the same affordable price point. As the brand remains exclusive to Target in the US, it’s with much excitement and anticipation that we’re launching a range of que bella face masks in Loblaws, Canada.
Sustainability
We’re committed to a greener future. At que bella all of our products and packaging are responsibility sourced, to ensure that we’re doing our bit for the environment.
We’re super proud that by the end of 2024, we can say that all of our single-use packaging contains 50% PCR and is fully recyclable. In fact – all of our products will include directions on how to recycle and dispose of our packaging responsibly.
Our gift sets and multi-use packaging only ever uses fully recyclable FSC certified board.
Sustainability is at the core of our manufacturing and development process and we always strive to do better!
What are our plans to do better? Well we’re continuing to work with like-minded and committed suppliers exploring alternative packaging and material solutions. Our goal for the future is to offer 100% recyclable packaging in all formats.
As always, we’ll be 100% honest and transparent about our brand, our ethos and how we’re making steps to positive change!
